Advanced Digital Marketing with AI Integration Micro-credential

This accelerated program equips you with the latest generative AI skills to launch or boost your career in digital marketing. Key learning outcomes include creating a digital identity online, using AI to build and optimize e-commerce platforms and integrating social media and Google Business for effective marketing. Our curriculum also covers digital design principles, project design and business writing.

You can apply for the program through EducationPlannerBC.ca. Use waiver code NICFSG to waive the application fee.

Funding for this program was provided by the Province of British Columbia through the StrongerBC future skills grant.

 

View more future skills grant eligible programs.

 This program is currently not available to international applicants.
Where: Online
Starts: Winter (February 2025)



Courses

  • MDE-020 Target, Segment and Market Pitch
    Through the lens of generative AI, students will explore refining their business concepts with a focus on professional writing, project design and business planning and branding.
  • MDE-021 Digital Design and Logo with Generative AI
    Explore the core principles and elements of digital design using generative AI tools.
  • MDE-022 Websites 101 with Generative AI
    This course covers the fundamentals of building and optimizing websites, integrating generative AI to enhance domain selection, e-commerce solutions, point-of-sale systems, SEO and analytics.
  • MDE-023 Socials and Content with Generative AI
    Students will gain an introduction to AI tools to optimize Google Business communications and build digital relationships with customers on platforms like Facebook, Instagram and LinkedIn to drive business growth.